Que.1)- How would you define digital marketing?
Answer: Digital marketing is about a brand marketing initiative that is executed on the digital platform. Digital marketing is the process of reaching and connecting with its customers or users through digital media. See highlights here - reach out and engage with it.
Traditional marketing channels definitely helped tremendously reaching audiences but the engagement and the conversation were largely missing, making it a one-way communication. As a marketer you will agree that effective marketing communications are all about two-way communication, or about a meaningful conversation with customers. This is where traditional marketing channels lose and digital marketing scores.
Any organization or person who wants to reach out to their customers or prospects is using a lot of digital marketing platforms. And it is not limited to the sales and marketing efforts of brands, but rather extends to more than one pasture of a business such as customer service, finding new talent, market research, and unnecessary to tell that lead generation Various sales and marketing objectives like brand building, customer can be acquired using digital marketing.
Digital marketing includes many channels like Social Media, Search Engine, Brand Website, Content Platform etc. and can use various technologies like Search Engine Monetization (SEM), Search Engine Optimization (SEO), Email Marketing and Link Building etc. .
Que.2)- How can you categorize the term digital marketing?
Answer: This is one of the most frequently asked questions in digital marketing interview. It is one of those trap questions that can overcome the level of your understanding of the basics. Although there are several ways to classify digital marketing, but due to the vastness of mobility and available options, the term digital marketing is usually classified into two main sections from the point of view of traffic and lead generation:
Inbound marketing
Inbound marketing means inviting the viewer's response and attracting traffic / increasing inbound traffic volume (hence the name), using different types of content marketing using social media marketing, e-newsletter / webinar / e-books and SEO etc. Through promotional activities. Helps viewers know about the offerings of a company, its products and services, and ultimately to establish a contact.
Outbound marketing
Outbound marketing is a more traditional way of marketing where the company continually reaches its target audience with its promotional message. This aspect involves reaching potential customers through digital platforms like running ad campaigns, email and calls etc.
Que.3)- Why is online marketing preferred in offline marketing?
Answer: Most people today are opting for digital marketing due to various benefits:
Online tools for marketing are SEO, hosting and web development.
The number of leads generated by the very expensive offline marketing initiative is extraordinary.
A huge and diverse audience can reach online and even set a global goal.
It is not only possible but also super-easy to improve live campaigns in real-time digital marketing. Optimization-on-the-go is finally a reality, thanks to digital marketing.
There is no essential geographic limit to use the online marketing platform.
Digital Marketing feeds and tries on consumer behavior analysis. Never before had brands had so much meaningful and actionable data that they were available to gain real insights to base their marketing budget.
Everything in digital marketing is measurable and trackable. Marketers are capable of measuring and improving return-on-investment
Que.4)- What do you mean by a responsive website?
Answer: The responsive website refers to the site created using Responsive Web Design (RWD). This is a fast website that provides a very good response to user interaction by being compatible with many devices and browsers.
Responsive Web Design (RWD)
A website design that adjusts its layout according to view-port size and device orientation. The content presented on large screens and small screens are the same, but with a different layout to provide an optimal experience on that particular screen size, the website is being viewed on.
Que.5)- Do you know about AMP?
Answer: AMP: Quick Mobile Page
The AMP project was announced by Google in October 2015 and it was rolling out through 2016. On the homepage of the official website of the AMP Project, it is defined as the following:
"AMP Project is an open-source initiative, aimed at making the web better for everyone. This project is capable of producing websites and advertisements that are on a fast, beautiful and high performance device and distribution platform. "
"Instant Mobile Page (AMP) by Google is a very handy framework for creating fast loading mobile web pages. Open-source Initiative publishers are designed to easily enable speed (and user experience) for their mobile readership without sacrificing any advertising revenue, which they can trust. "
Que.6)- What is the most effective way to increase traffic to a website?
Answer: In order to effectively increase traffic to a website, someone should focus on creating referral links and continuously investing in SEO management. This will not only help one beneficiary, but also help in building brand identity. However, the most important factor is to focus on user retention by providing a good user experience.
For example, getting a mosaic link and getting 10k visitors to a website is a great result. Although you should note that the conversion rate is relatively low. However, the converted leads are sure to come to the website several times. But if you focus on creating a good user experience and maintaining users, you'll experience the increase in conversion rate from those thousands of visits in a few months. By focusing on engaging the user, you can create a platform on which people will come back.
Que.7)- Do you know some useful digital marketing tools?
Answer: Here are some top digital marketing tools:
Que.8)- Do you know the difference between branding and direct marketing?
Answer:
Que.9)- What is Google AdWords Remarketing?
Answer: Google AdWords Remarketing is a targeted marketing strategy that helps marketers reach people who previously visited their website but did not make a purchase. This kind of marketing helps to target the right people with the right ad at the right time.
Que.10)- What are the limitations of online marketing?
Answer: There are some limitations of digital marketing:
Deep competition: Since online marketing is easily accessible, cost-effective and more accountable by design, it has become a preferred method for most brands. It is a difficult task to stand out and pay attention to such intense competition.
It can get a lot of information: a lot of information, so much data, a lot of options for everything, there are so many options that it is easy to get overwhelmed and confused. It takes practice and experience to get around your head.
Analytics is just as good as its user: Of course, there is analytics for everything, but you can not do anything with plain data unless you know how to read it and how to make good use of it. to be done. It can be easily misleading and you can get trapped in the pursuit of waste metrics and burning the marketing cash at the wrong places.
surajprep.blogspot.com
Answer: Digital marketing is about a brand marketing initiative that is executed on the digital platform. Digital marketing is the process of reaching and connecting with its customers or users through digital media. See highlights here - reach out and engage with it.
Traditional marketing channels definitely helped tremendously reaching audiences but the engagement and the conversation were largely missing, making it a one-way communication. As a marketer you will agree that effective marketing communications are all about two-way communication, or about a meaningful conversation with customers. This is where traditional marketing channels lose and digital marketing scores.
Any organization or person who wants to reach out to their customers or prospects is using a lot of digital marketing platforms. And it is not limited to the sales and marketing efforts of brands, but rather extends to more than one pasture of a business such as customer service, finding new talent, market research, and unnecessary to tell that lead generation Various sales and marketing objectives like brand building, customer can be acquired using digital marketing.Digital marketing includes many channels like Social Media, Search Engine, Brand Website, Content Platform etc. and can use various technologies like Search Engine Monetization (SEM), Search Engine Optimization (SEO), Email Marketing and Link Building etc. .
Que.2)- How can you categorize the term digital marketing?
Answer: This is one of the most frequently asked questions in digital marketing interview. It is one of those trap questions that can overcome the level of your understanding of the basics. Although there are several ways to classify digital marketing, but due to the vastness of mobility and available options, the term digital marketing is usually classified into two main sections from the point of view of traffic and lead generation:
Inbound marketing
Inbound marketing means inviting the viewer's response and attracting traffic / increasing inbound traffic volume (hence the name), using different types of content marketing using social media marketing, e-newsletter / webinar / e-books and SEO etc. Through promotional activities. Helps viewers know about the offerings of a company, its products and services, and ultimately to establish a contact.
Outbound marketing
Outbound marketing is a more traditional way of marketing where the company continually reaches its target audience with its promotional message. This aspect involves reaching potential customers through digital platforms like running ad campaigns, email and calls etc.
Que.3)- Why is online marketing preferred in offline marketing?
Answer: Most people today are opting for digital marketing due to various benefits:
Online tools for marketing are SEO, hosting and web development.
The number of leads generated by the very expensive offline marketing initiative is extraordinary.
A huge and diverse audience can reach online and even set a global goal.
It is not only possible but also super-easy to improve live campaigns in real-time digital marketing. Optimization-on-the-go is finally a reality, thanks to digital marketing.
There is no essential geographic limit to use the online marketing platform.
Digital Marketing feeds and tries on consumer behavior analysis. Never before had brands had so much meaningful and actionable data that they were available to gain real insights to base their marketing budget.
Everything in digital marketing is measurable and trackable. Marketers are capable of measuring and improving return-on-investment
Que.4)- What do you mean by a responsive website?
Answer: The responsive website refers to the site created using Responsive Web Design (RWD). This is a fast website that provides a very good response to user interaction by being compatible with many devices and browsers.
Responsive Web Design (RWD)
A website design that adjusts its layout according to view-port size and device orientation. The content presented on large screens and small screens are the same, but with a different layout to provide an optimal experience on that particular screen size, the website is being viewed on.
Que.5)- Do you know about AMP?
Answer: AMP: Quick Mobile Page
"AMP Project is an open-source initiative, aimed at making the web better for everyone. This project is capable of producing websites and advertisements that are on a fast, beautiful and high performance device and distribution platform. "
"Instant Mobile Page (AMP) by Google is a very handy framework for creating fast loading mobile web pages. Open-source Initiative publishers are designed to easily enable speed (and user experience) for their mobile readership without sacrificing any advertising revenue, which they can trust. "
Que.6)- What is the most effective way to increase traffic to a website?
Answer: In order to effectively increase traffic to a website, someone should focus on creating referral links and continuously investing in SEO management. This will not only help one beneficiary, but also help in building brand identity. However, the most important factor is to focus on user retention by providing a good user experience.
For example, getting a mosaic link and getting 10k visitors to a website is a great result. Although you should note that the conversion rate is relatively low. However, the converted leads are sure to come to the website several times. But if you focus on creating a good user experience and maintaining users, you'll experience the increase in conversion rate from those thousands of visits in a few months. By focusing on engaging the user, you can create a platform on which people will come back.
Que.7)- Do you know some useful digital marketing tools?
Answer: Here are some top digital marketing tools:
- Keyword discovery
- Look rank
- Moz
- Alexa ranking
- Google Analytics
- Crazy Egg Heatmaps
- Favicon generator
- XML Sitemap Generator
- SubmitExpress Link Popularity
- Digital Point Keyword Tracker
- Google Trends
- Google Keyword Planner
- KISSmetrics
- SEMrush
- Ahrefs
- Buzz-sumo
- Adexpresso
- Buffer app
- Mail-chimp
- Unbounce
- Has-offers
Que.8)- Do you know the difference between branding and direct marketing?
Answer:
- In branding
- An advertiser needs to highlight their brands on applications and sites with massive access. The most popular ways are custom advertising, YouTube ads, re-marketing, and display advertising goals.
- In direct marketing
- The advertiser is interested in communicating with the target audience. The most common campaigns are Dynamic Search Ads, Shopping Ads, Search Network Only, etc.
Que.9)- What is Google AdWords Remarketing?
Answer: Google AdWords Remarketing is a targeted marketing strategy that helps marketers reach people who previously visited their website but did not make a purchase. This kind of marketing helps to target the right people with the right ad at the right time.
Que.10)- What are the limitations of online marketing?
Answer: There are some limitations of digital marketing:
Deep competition: Since online marketing is easily accessible, cost-effective and more accountable by design, it has become a preferred method for most brands. It is a difficult task to stand out and pay attention to such intense competition.It can get a lot of information: a lot of information, so much data, a lot of options for everything, there are so many options that it is easy to get overwhelmed and confused. It takes practice and experience to get around your head.
Analytics is just as good as its user: Of course, there is analytics for everything, but you can not do anything with plain data unless you know how to read it and how to make good use of it. to be done. It can be easily misleading and you can get trapped in the pursuit of waste metrics and burning the marketing cash at the wrong places.
surajprep.blogspot.com
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